Tag Archives: OOH

16Dec/20

5 lessons brands can learn from political OOH advertising

December 16, 2020Online Marketing Newsadvertising, digital, digital advertising, Digital Marketing, Marketing, OOH, Political ads, StrategiesContent Team

5 lessons brands can learn from political OOH advertising – ClickZ Author Matthew O’Connor Date published December 16, 2020 Categories 30-second summary: As brands seek to capitalize on Out of Home (OOH)Read More…

09Mar/20

DOOH vs. OOH: How the shift will impact messaging, targeting and purchasing

March 9, 2020Online Marketing NewsAd Spend, advertising, digital, digital advertising, Digital Marketing, DOOH, Marketing, Media, OOH, programmatic, StrategiesContent Team

30-second summary: Due to the real-time nature of a DOOH campaign, ads can be adjusted quickly in response to events. From small edits to an overall campaign shift, DOOH allows marketers toRead More…

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