14 ways to reduce your site’s bounce rates
I’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this has normally been blogs and publishers’Read More…
Tag Archives: internal linking
Why you need a joined up content and SEO strategy
There are quite a few sites creating useful or interesting content that is being let down by a lack of attention to SEO. This means this content marketing isn’t attracting the trafficRead More…
Is an internal linking strategy paying off for Mail Online?
Combining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target keywords. It’s become an essential tactic for publishers andRead More…
EU referendum and online gambling: who’s winning the search battle?
This week’s EU referendum has produced a lot of debate of course, but it’s also become a major online betting event. The value of bets on Brexit vs Remain has now exceeded theRead More…
Eight ways content marketing and SEO can work together
Since the rise of the term content marketing, perhaps three or four years ago, there’s been plenty of talk about the end of SEO and its replacement by this ‘new’ discipline. It’sRead More…
How much do journalists and editors need to know about SEO?
How much SEO knowledge does a journalist need? Is it a key part of the job in the modern world, or should they just concentrate on writing? From my perspective, looking afterRead More…