Round-up: The Future of Email
As you may already know, we have been running a series on ClickZ all this week about the future of email marketing, featuring case studies, interviews, and insights into cutting-edge innovations takingRead More…
Tag Archives: email automation
How these 11 brands are nailing cart abandonment emails
It’s common for consumers to browse several sites until they are ready to proceed to a purchase. They may even add products to shopping carts, but forget to complete the order. CartRead More…
How to be part of the elite 7% of marketers successfully implementing automation
Automation is the number one area for email innovation and focus in 2016 according to this year’s Email Marketing Industry Census. However, achieving successful implementation appears a near impossible dream. So what canRead More…
Four steps for winning the inbox with email automation
Email automation is a strategy backed by strong metrics. It doesn’t have much of a downside, either, as long as you don’t overcomplicate things. At face value, email automation almost seems too goodRead More…
Parry Malm on email automation and (lack of) ESP innovation
Today sees the release of the ClickZ Digital Marketing Podcast series, featuring some of the experts who contributed to our Digital Trends 2016 report. It features interviews with Tessa Wegert, Brian Clifton,Read More…