A cute purple monkey has little to do with a major financial institution. However, Siam Commercial Bank has seen success on Line with its playful Nong Easy stickers. Stickers have helped theRead More…
Instant Messaging to Overtake Email as Biggest Digital Communication Platform
Over 160 trillion instant messages will be sent by 2019, according to research from Juniper. Instant messages (IM) sent on platforms such as WhatsApp, Facebook Messenger and Snapchat will overtake email toRead More…
Reflections on Cannes: 5 Best Practices to Steal from the Grand Prix Winners
Focusing on usefulness and promoting brand values, rather than products, will help your marketing succeed, as brands like Google, Volvo and Always did in Cannes. Now that annual rosé consumption quotas haveRead More…
The Moving Middle
As programmatic media buying becomes the industry standard, many advertisers are opting to cut out the middle man and buy directly from the publisher. In the late ‘60s and early ‘70s weRead More…
The Moving Middle
As programmatic media buying becomes the industry standard, many advertisers are opting to cut out the middle man and buy directly from the publisher. In the late ‘60s and early ‘70s weRead More…
Nike Takes the Women’s World Cup with #NoMaybes
Nike’s #NoMaybes campaign has caught lots of attention during the Women’s World Cup. What can other brands learn from the Nike’s success? The U.S. Women’s National Soccer Team had a 5-2 victoryRead More…
The Four Keys to Power in Email
By integrating the four keys to your email messaging strategy, you will ensure a productive, profitable and positive email experience for all. This week, I gave the keynote speech at the MediaRead More…
The Asian Invasion: Creating New Standards
It’s game on as big Asian brands pursue their globalization strategies. I recently spent a week in New York with one of our larger clients in Asia, looking to enter the U.S.Read More…
Digital Marketing People on the Move: June 2015 Roundup
A roundup of new hires and promotions in the digital marketing industry during June. This past June, major players like Twitter and Microsoft had management shakeups. Who was in and who wasRead More…
Tweets of the Week: #CanadaDay Win and #UrbanOutfittersBeLike Fail
This week, consumers took to Twitter to make fun of Urban Outfitters, brands got cheesy for #InternationalJokeDay, and Tim Horton’s scored a major emoji win on #CanadaDay. This week was a seriesRead More…