This week’s tweets include the NBA draft and take your pet to work day, but marriage equality in the U.S. was the showstopper, sending Twitter into a frenzy. Twitter has gone intoRead More…
Snapchat Leads to 'Bestie Brands' #CZLTO
It may seem like a flash in the pan, but compared with Facebook and Twitter, Snapchat gives marketers a better chance to create close relationships with consumers, according to a ClickZ LiveRead More…
VIDEO: Tinder CEO Reveals The Mystery Behind Swipe Right at Cannes
In the video interview, Sean Rad, founder and president of Tinder, explained the marketing strategy, as well as the math and science behind the swipe. Tinder is gaining popularity among Millennials, asRead More…
Five Social Actions that can Help You Convert
Gone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, video, and staying on top of mentionsRead More…
12 Add-Ons When Setting Up Google Analytics
Google Analytics is useful, and it’s free, but getting the most out of this tool can be enhanced with the following tips. One of the great things about Google Analytics, other thanRead More…
Connecting Firmly to the Cloud
Simms Jenkins | June 25, 2015 | Comments The Salesforce Marketing Cloud Connections event has moved to New York City but may have left some of its magic behind in Indianapolis. This year’s Salesforce MarketingRead More…
Facebook Unveils Panoramic Mobile Ad to Cannes Audience
At Cannes, Facebook debuted an immersive and personalized mobile ad unit. Will advertisers buy in? Facebook has demonstrated a new ad idea at Cannes, showing advertisers what the company’s mobile future couldRead More…
Marketers Should Protect The Customer Journey
Today marketers can map the customer journey with an increasing amount of data and tools. But when they deliver that experience, they forget one fundamental thing: customer trust. If the predictions ringRead More…
Unlock More Volume with Broad Match
A Bing product called Broad Match, a method of query-keyword matching, promises to get marketers more conversions and ensure they lose less clicks, while reaching a wider audience. Just like art orRead More…
Are You Adhering to the FTC's New Social Media Guidelines?
The FTC recently updated its social media guidelines again, which means that marketers should pay very close attention to the words used in any contests, endorsements and reviews. This month, the FederalRead More…