With more people reading emails on mobile devices than desktop, it’s imperative for email marketers to think mobile-first, or risk missing out on a lot of possible transactional value. I’m goin’ homeAndRead More…
Former Kraft CMO: Marketing Takes Center Spot In a Consumer Centric World
In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, talks about the importance of marketing and how she worked with agencies to drive Kraft’s marketing function. ComparedRead More…
Redefining Engagement to Understand the Future of Marketing
Media and technology are continuing to merge providing business opportunities that will engage customers in new ways. Digital marketing transformation is occurring within enterprise companies across the globe as they seek toRead More…
Releasing the Power of Real-Time Marketing in China
Real-time marketing is growing in popularity in China. See how brands like McDonald’s, Durex and Xiaomi are using it on Weibo. If you are a social network user in China, you wouldRead More…
3 Multichannel Marketing Use Cases for Improving the Customer Experience
Building out call center processes and marketing automation techniques can provide exponential benefits for your company. When you hear “omni-channel” or “multichannel” marketing, what do you think of? Perhaps, like many marketers,Read More…
Top 5 Reasons Word Press Will Drive Microsites in the New Dot Brands
Jennifer Wolfe | July 14, 2015 | Comments Word Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost? WordPress hasRead More…
10 Ways to Find Common Ground With Your Social Media Audience
There’s an art and a science to social media, and brands should take note of followers’ trigger points and hot buttons. True story. I was having lunch with a colleague of mineRead More…
How to Identify Click Fraud and Minimize Wasting Your Ad Budget
While a targeted PPC campaign can certainly help boost your traffic, it’s not immune to click fraud, which can waste up to one-fifth of your budget. How would you feel if upRead More…
Truffle Pig: The Natural Evolution of Agency and Social?
Truffle Pig, the partnership between Snapchat, WPP, and Mail Online, had everyone talking at Cannes. CEO Alexander Jutkowitz tells ClickZ Truffle Pig’s recipe for success. Truffle Pig was the unlikely term onRead More…
4 Tips to Get Measurement Right Upfront
Since the best data is your own, you should start by analyzing your owned channels, and then defining conversion and reporting times, and giving all partners measurement tool access. Many perceive settingRead More…