In the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. There is a paradigm shift in the financial services industry occurring inRead More…
What Does Facebook's New Algorithm Mean for Content Marketers?
With Facebook giving users more control of what they see in their News Feed, they’re likely to remember their closest friends, but they may not necessarily remember their favorite brand pages. FacebookRead More…
Newell Rubbermaid: Maximizing Social Impact with Minimal Budget #SESAtlanta
Phil Kinzler, senior manger of digital marketing for Newell Rubbermaid, spoke at SES Atlanta about how to leverage social media for minimal cost. Social media campaigns have become content marketing campaigns, withRead More…
Tweets of the Week: Soccer and Sharks, Chicken and Chocolate
This week on Twitter kicked off with the Women’s World Cup, around which Nike had the most engagement. Shark Week and two food related holidays inspired other notable brand Tweets. Defeating JapanRead More…
The Future of Analytics Is Prescriptive, Not Predictive
The industry is moving toward prescriptive analytics, a mash-up of predictive and optimization, that focuses on “What should I do?” rather than “What did/may happen?” Though predictive analytics and data mining areRead More…
Offline Is the New Online
Buyers have clearly crossed the digital divide combining online and offline actions. Going forward, it would be wise for brands to follow the consumers’ lead. Let’s take a look at one ofRead More…
Competitive Insights Tools for Paid Search in AdWords and Bing Ads
Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to their pay-per-click campaigns. Staying ahead of theRead More…
How Kraft Foods Employs Agile Marketing to Solve Growth Problem
In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, speaks about how the brand uses agile and addressable marketing to drive business growth. Technological innovations have hadRead More…
SEO and Strategy Tips for Success with Augmented Reality
Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost your success. In 1938, using the technologyRead More…
Why Weibo Still has a Role to Play for Brands
Weibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands. Is Sina Weibo still important for brands? That’s aRead More…