How to achieve that one-to-one connection as your customers navigate across channels. When done right, omnichannel marketing has the potential to not only increase brand loyalty and customer lifecycle value, but alsoRead More…
How Can Competitive Intelligence Help Small Businesses?
Competitive intelligence is a hot topic, but how are small businesses using this data to grow? According to Kim Cooper, Senior Marketing Manager at Alexa: “Getting insight into the strategies of theRead More…
Millennials: The Shopping Cart Masters
Millennials may abandon their online shopping carts, but reminder emails should take the right tone – this demographic is far more likely to revisit those carts, even on another device. Retailers haveRead More…
What Does Meditation Have in Common With Digital Marketing?
After using a meditation app, Mandeep Grover finds many techniques which are just as useful when applied to a digital marketing strategy. For the last two months, I have been spending 10Read More…
Big Analytics, Good Will and 'The Queen of the Internet'
Spotify recently bought an analytics platform to quickly stay competitive after Apple got some brand good will at the hands of Taylor Swift. Last week, Spotify made a noteworthy move in theRead More…
5 Questions in 5 Minutes With Facebook
At Cannes Lions, ClickZ caught up with some of Facebook’s executives to talk about mobile, Instagram and more. Hot on the heels of Facebook’s announcement at Cannes Lions that it will beRead More…
Tweets of the Week: #LoveWins
This week’s tweets include the NBA draft and take your pet to work day, but marriage equality in the U.S. was the showstopper, sending Twitter into a frenzy. Twitter has gone intoRead More…
Snapchat Leads to 'Bestie Brands' #CZLTO
It may seem like a flash in the pan, but compared with Facebook and Twitter, Snapchat gives marketers a better chance to create close relationships with consumers, according to a ClickZ LiveRead More…
VIDEO: Tinder CEO Reveals The Mystery Behind Swipe Right at Cannes
In the video interview, Sean Rad, founder and president of Tinder, explained the marketing strategy, as well as the math and science behind the swipe. Tinder is gaining popularity among Millennials, asRead More…
Five Social Actions that can Help You Convert
Gone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, video, and staying on top of mentionsRead More…