Jennifer Wolfe | July 14, 2015 | Comments Word Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost? WordPress hasRead More…
10 Ways to Find Common Ground With Your Social Media Audience
There’s an art and a science to social media, and brands should take note of followers’ trigger points and hot buttons. True story. I was having lunch with a colleague of mineRead More…
How to Identify Click Fraud and Minimize Wasting Your Ad Budget
While a targeted PPC campaign can certainly help boost your traffic, it’s not immune to click fraud, which can waste up to one-fifth of your budget. How would you feel if upRead More…
Truffle Pig: The Natural Evolution of Agency and Social?
Truffle Pig, the partnership between Snapchat, WPP, and Mail Online, had everyone talking at Cannes. CEO Alexander Jutkowitz tells ClickZ Truffle Pig’s recipe for success. Truffle Pig was the unlikely term onRead More…
4 Tips to Get Measurement Right Upfront
Since the best data is your own, you should start by analyzing your owned channels, and then defining conversion and reporting times, and giving all partners measurement tool access. Many perceive settingRead More…
Which Placements Should I Exclude on the Google Display Network?
The display network can be inconsistent – so when deciding which sites you shouldn’t serve, it’s important to focus on performance, brand match, and the placement’s content and audience. The display networkRead More…
Memo Banks: Innovate or Die
In the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. There is a paradigm shift in the financial services industry occurring inRead More…
What Does Facebook's New Algorithm Mean for Content Marketers?
With Facebook giving users more control of what they see in their News Feed, they’re likely to remember their closest friends, but they may not necessarily remember their favorite brand pages. FacebookRead More…
Newell Rubbermaid: Maximizing Social Impact with Minimal Budget #SESAtlanta
Phil Kinzler, senior manger of digital marketing for Newell Rubbermaid, spoke at SES Atlanta about how to leverage social media for minimal cost. Social media campaigns have become content marketing campaigns, withRead More…
Tweets of the Week: Soccer and Sharks, Chicken and Chocolate
This week on Twitter kicked off with the Women’s World Cup, around which Nike had the most engagement. Shark Week and two food related holidays inspired other notable brand Tweets. Defeating JapanRead More…