11Jul/16

Why Tencent’s deals with Publicis and WPP are good for global advertisers

July 11, 2016Online Marketing News#CZLSH, Agency Spotlight, AR, Asia, China, content marketing, Data, data management platform (DMP), Headline News, Innovation, lookalike, marketing technology, Mary Meeker, Media, Media Planning, Millward Brown, mobile advertising, native advertising, Programmatic buying, Publicis, qualitative and quantitative research, retargeting, Tencent, VR, WeChat, WPPContent Team

The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maintaining a qualitative approach to its advertising offerings. Earlier thisRead More…

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Why Tencent’s deals with Publicis and WPP are good for global advertisers