03Dec/20

Optichannel: Winnable marketing strategy for pharma

December 3, 2020Online Marketing Newscontextual, digital, Digital Marketing, Marketing, omnichannel, optichannel, pharma, Physicians, Strategies, StrategyContent Team

Optichannel: Winnable marketing strategy for pharma – ClickZ Author Kamya Elawadhi Date published December 3, 2020 Categories Digital Marketing Strategies 30-second summary: Optichannel consists of omnichannel marketing and contextual messaging. Optichannel approachRead More…

03Mar/20

From omnichannel to optichannel, marketing’s return to rationality

March 3, 2020Online Marketing Newscustomer experiences, digital, Digital Marketing, Marketing, omnichannel, omnichannel data, optichannel, Strategies, StrategyContent Team

30-second summary: An optichannel mindset takes stock of individual channel performance and then makes optimizations based on customer expectations, personal preferences, and the anticipated return on investment. Optichannel is marketing’s return toRead More…

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Optichannel: Winnable marketing strategy for pharma

From omnichannel to optichannel, marketing’s return to rationality