Because of limitations within text-based monitoring and analytics platforms, convergence analytics are able to eliminate blind spots more quickly. Today I had a sense of déjà vu as I read about ad-techRead More…
“Digital is Destroying Everything” and Why I Wrote It
Despite the self-admittedly clickbait title, this columnist’s new book is about the things that digital innovations has eclipsed, many of which were on the verge of collapse. Why would a person whoRead More…
Twitter Brings Programmatic to Social With Amplify Update
The microblogging service has introduced a program called Auto Amplify. The new feature reduces lots of manual work and helps brands better manage their campaigns in real time. Twitter has added automatedRead More…
Tweets of Week: Memorial Day, Burgers, and Biscuits
This week, Twitter remembered our fallen soldiers on Memorial Day, got really into #NationalBurgerDay, and finished with #NationalBiscuitDay. Twitter got pretty summery this week, which was appropriate, since Monday was Memorial Day.Read More…
A Convincing Case for Brand Term Bidding
Though some search marketers think bidding on branded keywords hurts your traffic, doing so ultimately results in more clicks for you – and less for your competitors. Search marketers have long debatedRead More…
VIDEO: Fresh Talent Key to Tackling Marketing Disruptions, Says McKinsey
McKinsey’s David Edelman speaks to ClickZ about how marketers can invest in new models for employee management and how the industry should be guiding young talent. In the first installment of this videoRead More…
eBay's Promoted Listings Disrupts Traditional Ad Model
The e-commerce platform has introduced Promoted Listings, a new service that allows online merchants to pay for advertising only when their ad leads to a sale. eBay has revealed Promoted Listings inRead More…
4 Reasons to Use Humor in Your Social Media Content
Brands that post funny stuff on social media are seen as more memorable, while also gaining insights and emotional responses from the audience. Laughter is a universal language and one of ourRead More…
Email: This Summer's Action-Packed Blockbuster
Just as superheroes need to know the villains’ powers, marketers need data, which can be combined with things like video, and location-based and live content to create dynamic emails. The Spring andRead More…
Telling Stories or Delivering Messages: What Inspires You Most?
Marketing has traditionally started with taking a message and using money to deliver it, but more marketers are taking a storytelling approach centered on sharing. I was deep in an Excel spreadsheet,Read More…