If publishers serve misleading native ads, the Federal Trade Commission (FTC) could soon begin to hold them responsible. The Federal Trade Commission (FTC) is warning publishers to clearly label native ads theyRead More…
Sweat the Small Stuff: Big Results Through Email Marketing Fundamentals
While big data is helpful to marketers, “little data,” such as inbox placement rates and authentication results, often identifies problems faster for email marketers. Email marketers can get lost in the noiseRead More…
Can Advertising Save the World? The United Nations Is Betting on It
Without products or services, cause-related brands have no choice but to be masterful storytellers, which makes them particularly popular with agencies. Last month the United Nations (UN) hosted the Media for SocialRead More…
The Realities of Cross-Device Marketing in a Mobile Driven World: Part II
In this second part series on cross-device marketing, Rohit Kumar offers his tips for taking on this new channel of marketing head on. In Part I, we discussed the rise of mobileRead More…
Tweets of the Week: #CallMeCaitlyn and Dunkin' Donuts Were Pretty Sweet on Social
This week, Twitter set a new record and also celebrated #NationalDonutDay, #WorldEnvironmentDay and #NationalRunningDay. Twitter was a huge source of news this week. On Monday, #CallMeCaitlyn broke President Obama’s record by gainingRead More…
Beyond YouTube: Alternate Video Venues
While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn’t be ignored. By now it likely you’ve heardRead More…
How Email Works, Part One: The Story of “Send”
Following a column about five things every email marketer should know, this columnist goes into detail about the specifics of what exactly happens when you press “send.” Last year, I wrote anRead More…
General Mills and #CallMeCaitlyn: Is the Middle of the Road the Safest Place to Be?
Caitlyn Jenner has quickly become a Twitter celebrity since her Vanity Fair cover debuted on Twitter. But General Mills has refused to call the former Olympian by her new name. Earlier thisRead More…
Pinterest to Add Buy Button for Revenue Generation
Pinterest has unveiled transactional pins. Will its “Buy Button” work better than Twitter’s and Facebook’s version? Pinterest has already offered a slew of paid advertising units. Now the platform is tapping intoRead More…
Instagram Beefs Up Ad Offerings
In the next few days, Instagram will begin testing further calls-to-action for sponsored posts. The Facebook-backed platform also plans to expand its targeting capabilities. Instagram is expanding its advertising capabilities, making itRead More…