Today’s consumers are savvy online shoppers and won’t bother with websites they don’t find user-friendly or don’t trust. PPC isn’t just about jumping into Google AdWords or Bing Ads, setting up anRead More…
Twitter Improves User Experience with New Block Tools
The platform is going to enable users to block multiple unwanted accounts at the same time and share lists of accounts they have blocked. In an effort to provide users a saferRead More…
Apple Cars Hit the Road to Rival Google Street View
California, New York, and Florida among locations to be covered by cars in coming weeks. Apple has confirmed that a fleet of cars will be sent out across the U.S., U.K. andRead More…
Uncovering PPC Best Practices With Allstate Insurance
In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, Manager of Digital & Cultural Marketing at Allstate Insurance Canada chats to us about PPC best practices. When itRead More…
Keurig and Hugh Jackman Simplify Complicated Campaign With Social
Actor Hugh Jackman has partnered with single serve coffee brand Keurig to promote a documentary, Dukale’s Dream, and a fair trade K-Cup offering. When Keurig, actor Hugh Jackman, and Jackman’s New YorkRead More…
Apple to Upgrade Siri and Update Maps
At Apple’s keynote during the Worldwide Developers’ Conference, the company introduced plans to upgrade Siri’s voice search capabilities and make Maps more efficient. Yesterday’s Apple keynote at the Worldwide Developers’ Conference (WWDC) inRead More…
4 Opportunities to Double Down on Data
Uber sending emails about users’ personal experiences is just one example of a brand leveraging data to deliver great email marketing campaigns. Way back in September of 2014, I wrote about how dataRead More…
Is It Smart Digital Marketing – Or Is It Creepy?
Cart abandonment emails have proven profitable for retailers, though sending emails referencing items that were simply viewed can be off-putting and crosses the line for many consumers. Last week I had theRead More…
Is YouTube a Social Network?
Most people don’t seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from user-generated content. By guest columnist Matt McGowan, GoogleRead More…
Facebook Lite Gives Advertisers Access to New Demographics in Asia
The global roll out of a new, less data-heavy Facebook for Android phones will help marketers better tap consumers across regions with limited Internet connectivity. The global launch of Facebook Lite forRead More…