Marketing has traditionally started with taking a message and using money to deliver it, but more marketers are taking a storytelling approach centered on sharing. I was deep in an Excel spreadsheet,Read More…
Coming Soon To A Marketing Cloud Near You
Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. We were all kids once. And one of the best things aboutRead More…
Google to Add Buy Buttons in Sponsored Mobile Search Results
Google is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace like Amazon? In a move to increase its retail searchRead More…
Honoring Your Email Program This Memorial Day Weekend
As retailers plan their sales for the upcoming holiday, what can they do to ensure relevant email marketing that doesn’t seem to cheaply hop on the holiday bandwagon? Memorial Day is quicklyRead More…
A Brief Intro To CLV (And Why You Should Measure It)
Customer lifetime value (CLV) is one of the most misunderstood or ignored concepts in marketing. But if given careful thought, it’s a concept that will totally transform customer perception and sales. There’sRead More…
Data and Analytics Make Way For “Customer-to-Business” Marketing
Brands are leveraging data and more sophisticated analytics to do C2B marketing, a term referring to marketing plans driven by customers’ established likes and behaviors. There’s business-to-business marketing and business-to-consumer marketing, butRead More…
4 Tactics for Outstanding E-commerce SEO
How retailers can come out on top in the changing world of search. Search engine optimization (SEO) has become ever more complicated. And the complexity is much greater for e-commerce sites, withRead More…
The Social Why Behind Burger King's Chicken Fry
Social media plays a big role in Burger King’s marketing, between its funny tweets to the relaunch of its chicken fries. ClickZ caught up with the brand’s senior media director. While socialRead More…
Strengthen Your Case to Develop a Mobile Strategy
Recent studies by Forrester show that most brands fail to adequately invest in mobile. However, brands that allocate the correct budget can see exception returns on mobile investment. Forrester Research recently predictedRead More…
Just Add Data to Boost Your Email and Digital Marketing Performance
Using smart data in your email marketing efforts can help boost the performance of your campaigns. “Big data” is often seen as the boogeyman of marketing – and in truth, I’m notRead More…