Location-based email campaigns are on the rise, as brands realize that geographic personalization, which Millennials have come to expect, leads to stronger engagement. As so many consumers use mobile to make purchasingRead More…
Lessons From the High-Stakes World of Political Email
ClickZ recently spoke with the teams behind both Barack Obama’s and Mitt Romney’s presidential campaigns. Here’s how email marketers can win inboxes like the political pros. In an election year, political campaignsRead More…
What the Traditional Marketing Funnel Doesn’t Tell You!
An updated marketing funnel can give marketers a leg up for last-minute Mother’s Day promotions. As a mother of two, Mother’s Day is a special holiday for me, but for retailers it’sRead More…