This week, Twitter set a new record and also celebrated #NationalDonutDay, #WorldEnvironmentDay and #NationalRunningDay.
Twitter was a huge source of news this week. On Monday, #CallMeCaitlyn broke President Obama's record by gaining one million followers in just over four hours. After that, Twitter took a run for #NationalRunningDay, cleaned up its act for #WorldEnvironmentDay, and had a delicious finish with #NationalDonutDay.
For most people, Friday is the best workday, but this week #NationalDonutDay made Friday even better after the largest donut chain in the U.S., Dunkin' Donuts, began the day with a special offer: a free donut with any beverage purchase.
The perfect way to celebrate #NationalDonutDay. Enjoy a free donut with any beverage purchase today, 6/5! pic.twitter.com/uRjE572zTb
— Dunkin' Donuts (@DunkinDonuts) June 5, 2015
Other brands had a lot to say about donuts as well. Bath & Body Works encouraged fans to check out its cinnamon sugar donut candle.
Smells so good, you can almost taste it! #NationalDonutDay pic.twitter.com/Q0QDAvRAGJ
— Bath & Body Works (@bathbodyworks) June 5, 2015
Skype took a more innovative approach with a Vine video clip and a play on the word "donut".
If someone asks what happened to the last sprinkled one, tell them, "I donut know." #NationalDonutDay #DonutDay https://t.co/qtmzmahPju
— Skype (@Skype) June 5, 2015
NASA also jumped onto the donut bandwagon with a cute, geeky post.
Mmm... doughnut with a black hole filling. Happy #NationalDonutDay! Details: http://t.co/NE24lwlGnB #NASABeyond pic.twitter.com/gDATyxOHJ0
— NASA (@NASA) June 5, 2015
Kmart, however, seemed a little lazy by simply shouting out “Happy #NationalDonutDay,” accompanied with a low-resolution image.
Happy #NationalDonutDay! pic.twitter.com/ei7WYwf35E
— Kmart (@Kmart) June 5, 2015
Twitter also went green on Friday for #WorldEnvironmentDay. Coca-Cola initiated an eco-friendly campaign, encouraging fans to participate with the (Read more...) #Icare4Environment
This #WorldEnvironmentDay, tell us how are you protecting the nature. Tweet using an image or video and show that #Icare4Environment.
— Coca-Cola (@CocaCola) June 5, 2015
In conjunction with #WorldEnvironmentDay, Amazon provided online a wide range of organic food, as well as solar and wind powered products.
Go green, this #WorldEnvironmentDay! http://t.co/08xMrCTsEi pic.twitter.com/e5nACTPpbj
— Amazon.in (@amazonIN) June 5, 2015
Also in favor of going green, IKEA promoted a healthy and sustainable lifestyle.
Today is #WorldEnvironmentDay! Find ideas to live a sustainable life at #home here: http://t.co/Lp1CBEAN7Q pic.twitter.com/Dy3hHvjh9m
— IKEA USA (@IKEAUSA) June 5, 2015
On Wednesday, Twitter went for a run with many brands.
Athletic equipment brand ASICS celebrated #NationalRunningDay by giving away shoes.
Today we're giving away a FREE pair of shoes for every 100 tweets using #GoRunItJune3 -> http://t.co/tpjF8XV6IW pic.twitter.com/5EfWB7PXuF
— ASICS America (@ASICSamerica) June 3, 2015
Fitbit was smart to leverage user-generated content.
It’s #NationalRunningDay! Throw on some sneakers, seize the day & share a #runfit pic with us. pic.twitter.com/qsR6irNJQ1
— Fitbit (@fitbit) June 3, 2015
Twitter also lit lip in celebration of @Caitlyn_Jenner's debut earlier this week. After gaining more than a million followers in around four hours, Jenner broke Twitter records and trans rights barriers.
Introducing Caitlyn Jenner #CallMeCaitlyn http://t.co/H5PZPiwu7Z pic.twitter.com/Za41XjWc1x
— VANITY FAIR (@VanityFair) June 1, 2015
In 4 hrs 3 mins, @Caitlyn_Jenner just set a new record for fastest time to reach one million followers on @Twitter #CallMeCaitlyn
— GuinnessWorldRecords (@GWR) June 1, 2015
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