“Flipping” could be the new scrolling as quiz giant Playbuzz seeks to move beyond traditional content marketing to a new format optimized for mobile and social media. In order to create sharableRead More…
Back to the Future With Email
Email is still one of the best, most cost-effective ways to reach targeted audiences with customised content. It has been a while since I’ve written about email. Only email. Not mobile, notRead More…
AOL Extends Premium Ad Solutions Into Video
Earlier today, AOL rolled out five premium video ad solutions that combine engaging visual content with data intelligence. Just a few months after being acquired by Verizon, AOL has made its first bigRead More…
The Micro-Moments of B2B
The proliferation of mobile devices has changed the customer journey to consist of more micro-moments that happen throughout the day. Reaching consumers then leads to more conversions. Google recently released a studyRead More…
Periscope Marketing 101: Lessons from 3 New Campaigns
According to Twitter, Periscope’s helps brands to “forge a more personal relationship with consumers.” Dunkin’ Donuts, GE and St-Germain are three brands doing it right. Since March of this year, when itRead More…
The Practical Guide to Programmatic Planning in China: Part 2
Conflict of interest remains a major hurdle in the development of China’s programmatic landscape. Here is what clients need to know. In my last article, I covered the foundations of programmatic planningRead More…
Forever 21 Recreates Instagram Snaps via a Giant Thread Screen
Forever 21 has collaborated with Brooklyn-based agency Breakfast to build a thread screen that displays consumers’ Instagram images in real time. When you post a photograph with the hashtag #Forever21ThreadScreen to Instagram,Read More…
Content Marketing: Big Publicized Events Or Continuous Engagement?
Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable to your business model and customer base. When it comesRead More…
Will 2016 Be The Year of Cross-Channel Synergy?
Few marketers today are capitalizing on opportunities to deliver unique, data-driven experiences across channels. Will 2016 be the year of cross-channel synergy and optimization? It’s the middle of 2015, so why notRead More…
3 Ways to Build Peer-to-Peer Engagement
When paired with other marketing efforts, peer-to-peer engagement, examples of which include gamification and redirection, can lift your likelihood of being recommended and renewed. Social media marketing is everyone’s job, including yourRead More…