Looking at 50 major brands in various industries, Victoria’s Secret was the only one to score top marks across all eight social media platforms analyzed by Spredfast. Victoria’s Secret is the topRead More…
Harnessing the Workplace for Employee Generated Content
One overlooked and valuable resource for content marketing is a business’s own employees. Here’s how to harness employee generated content (EGC). With people spending more and more time on the Internet andRead More…
Leveraging Children May Win Adult Marketshare
Whether they gave products to YouTube celebrities or put an ad by the Sunday comics, some marketers have found that targeting kids is a great way to eventually reach their parents. AtRead More…
How Brands Rode Out Uniqlo's Sex Tape Scandal on Weibo
Brands in China have been quick to capitalize on Uniqlo’s misfortune after Chinese lovers released a sex video on social media taken in a Beijing store’s change room. Chinese social media wentRead More…
Will Facebook Pose a Threat to Amazon and Google with Shoppable Pages?
Facebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online marketplace like Amazon? AsRead More…
World Emoji Day Illustrates Global Impact
While some industry experts think emojis are an ephemeral trend, World Emoji Day demonstrates their valuable ability to transcend language barriers. Brands may < 3 emojis, but industry experts have been tornRead More…
Tweets of the Week: NASA, Amazon and ESPN Lead the Way
This week, Twitter cruised on the surface of Pluto, shopped on Amazon, celebrated the 2015 ESPY awards, and made a toast for Novak Djokovic’s big win at Wimbledon. Twitter had a fullRead More…
Fifty Shades of Grey Hat: The SEO Experts Weigh In
This columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can get your site banned from Google. Grey HatRead More…
Email Is Eating Mobile
With more people reading emails on mobile devices than desktop, it’s imperative for email marketers to think mobile-first, or risk missing out on a lot of possible transactional value. I’m goin’ homeAndRead More…
Former Kraft CMO: Marketing Takes Center Spot In a Consumer Centric World
In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, talks about the importance of marketing and how she worked with agencies to drive Kraft’s marketing function. ComparedRead More…