Because not all people in technology or marketing are created male, or treated equally. Women in technology companies have made a stand on Twitter, embracing and sharing images of themselves with theRead More…
KIND Uses Stop Motion Video to Make Instagram Magic for Millennial Moms
Snack bar brand KIND has tapped Instagram star and artist Rachel Ryle to encourage moms to share their best summer photos for a chance to win a custom-made lunch box. A recentRead More…
VIDEO: Brad Jakeman, The Man Behind PepsiCo’s Digital Culture
Brad Jakeman, president of PepsiCo Global Beverage Group, talks to ClickZ about how he helped build the company’s digital culture, as well as how Pepsi creates a consistent brand voice across differentRead More…
A Prime Example of the Effectiveness of Email
Response to Amazon’s email campaign for the manufactured shopping holiday Amazon Prime Day exemplifies how to effectively execute email marketing strategies that will engage consumers. Amazon recently made “Holiday in July” aRead More…
7 SEO Tools to Improve Content Marketing
Key SEO tools to power a content marketing campaign. Content marketing is becoming more important than ever before. But getting it to work properly involves some level of work beyond the creationRead More…
Cross-Device Data Analytics for Chinese Websites
It’s a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics tools for overcoming this issue. So, youRead More…
LinkedIn is Sending Less Email – Should You?
LinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging? Let the subscribers decide. Did you notice? Last weekRead More…
4 Industry Lessons From Youth Baseball
Chris Copeland | August 4, 2015 | Comments Fundamental principles and practices that are conducive to industry success can be illustrated via basic life lessons learned while participating in youth baseball. One of my greatestRead More…
4 Red Flags When Hearing a PPC Agency Pitch
Some PPC agencies will promise the world or be very secretive about their strategies – these things may not be deal-breakers, but they should raise red flags as you try to findRead More…
4 Marketing Trends to Watch for in 2016
A few things this columnists expects to see take off more next year include search branching out, Snapchat becoming a standard marketing platform, and Oculus Rift reshaping e-commerce. It’s the summer ofRead More…