Retargeting has traditionally been about who’s converted and who hasn’t. But with the amount of available data, marketers now have to take a lot more consumer behaviors into consideration. Guest column byRead More…
Domino's Urges Competitors to Make Basic Pizza with Online Classes
Domino’s has built a virtual campus to teach its competitors how to make gimmick-free pizza. Will this campaign take off? Having seen the pizza industry introduce many crazy spreads and novelty recipes,Read More…
Emotion in Ads: Does Sentiment Sell?
Brands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment. There’s no questioning the link between advertising and human emotion. Brands can excite consumersRead More…
Why the Mathematician Is the New Creative Genius
Generic marketing is no longer an option in the digital age. Personalization and behavioral intent – thinking about consumers’ mindsets, rather than their demographics – are crucial for success. It isn’t enoughRead More…
Retailers Bumble Mobile As Parents Blow Off Back-to-School Shopping
Back-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change? Retailers have long relied on the back-to-school season to boost their sales. However, 2015Read More…
4 Social Media Buzzwords You Should Not Stop Using
All digital marketers should keep the following four social media terms in their vocabulary. Social media, like every other marketing initiative (and some would even argue more so), is full of buzzwords.Read More…
Social Media Merchandising: Bridging the Gap Between the Virtual and the Physical
Merchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds. Communication in the 21st century has become increasingly removed from physical reality.With the advent of social networks andRead More…
VIDEO: Coca-Cola's Journey to Successful Content Marketing
In this video interview, Doug Busk, group director, Digital Communications and Social Media at Coca-Cola, talks about storytelling and how the company has used this strategy to engage consumers, create conversation, andRead More…
Snapchat and Univision Partner for an Innovative Approach to Sponsored Content
Snapchat and Univision are working together to curate a Live Story for the Gold Cup Final. If the content is successful, it could create advertising possibilities for the platform. With soccer fansRead More…
Tweets of the Week: Sharks Take Over Twitter
#Ramadan, #mickfanning, #Sharknado3 and #unexcitingvideogames dominated the week in Twitter. This week, the Twittersphere buzzed with Ramadan blessings and shark-mania. More than 8.4 billion impressions around #Ramadan were generated on TwitterRead More…