After an eMarketer forecast predicted Instagram’s revenue soon outpacing Twitter, and Twitter’s disappointing Q2 reports, many marketers may shy away, which could be a big mistake. While it’s been a banner weekRead More…
The New Media Meritocracy
Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned. When the WorldRead More…
How Email Works, Part Three: Anatomy of an Email
In the latest edition of the “How Email Works” series Derek Harding looks at headers, which can help marketers identify issues such as authentication failures and incorrect DNS. As we noted lastRead More…
Translation APIs for Online Businesses in Asia
Opening up your online business to markets in Asia means reaching a massive and constantly growing new consumer base. The number of Internet users across 35 Asian countries and regions stands atRead More…
What Produced Such Huge Gains for Facebook's Mobile Growth?
In Q2, Facebook’s mobile ad revenue increased 74 percent from last year, driven by Autoplay Video Ads and Carousel Ads, according to industry experts. Facebook’s Q2 reports show that the company’s mobileRead More…
Optimize the Buyer Journey with Respectful Retargeting
Retargeting has traditionally been about who’s converted and who hasn’t. But with the amount of available data, marketers now have to take a lot more consumer behaviors into consideration. Guest column byRead More…
Domino's Urges Competitors to Make Basic Pizza with Online Classes
Domino’s has built a virtual campus to teach its competitors how to make gimmick-free pizza. Will this campaign take off? Having seen the pizza industry introduce many crazy spreads and novelty recipes,Read More…
Emotion in Ads: Does Sentiment Sell?
Brands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment. There’s no questioning the link between advertising and human emotion. Brands can excite consumersRead More…
Why the Mathematician Is the New Creative Genius
Generic marketing is no longer an option in the digital age. Personalization and behavioral intent – thinking about consumers’ mindsets, rather than their demographics – are crucial for success. It isn’t enoughRead More…
Retailers Bumble Mobile As Parents Blow Off Back-to-School Shopping
Back-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change? Retailers have long relied on the back-to-school season to boost their sales. However, 2015Read More…