Just in time for the sleepy summer silly season, David Ketchum offers the following tips for campaign and keyword optimization. Welcome to the Silly Season! In the UK, that’s what they callRead More…
Does Instagram Outshine Pinterest?
With many brands bumbling Pinterest, will Instagram become a better platform for monetization? Instagram’s mobile ad revenue is predicted to hit $2.81 billion by 2017. And this week, the platform officially switched on itsRead More…
Tweets of the Week: Rapper Beefs, Jon Stewart and Underwear
Two rappers’ Twitter beef prompted Tweets from burger brands, Jon Stewart’s Daily Show departure brought nostalgia, and National Underwear Day mostly just made brands get weird. One of the dominant trending topicsRead More…
Creating Social Influencer Content That Counts
Social media’s evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynamic social influencer campaign. With social influencers creating loads ofRead More…
Are You Optimistic About SEO?
Searchmetrics’ recent report about Google’s ranking factors falls in with this columnist’s “5 R’s” SEO summary, and demonstrates the growing focus on content over keywords. Since 2012, Searchmetrics has developed a reportRead More…
Keys to Strong Marketing Networking: It's Not Just For the B2B Marketer
Networking is integral to effective marketing strategies, and both B2B and B2C marketers need this skill to increase revenue and brand awareness. Here are ways to test and refine your networking savvy.Read More…
Google May Not Give a F*** About Twitter, But Experts Say It Should
Twitter’s falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits would the buyout really have? With Twitter shares at anRead More…
Digital Marketing People on the Move: July 2015 Roundup
This is a roundup of new hires and promotions in the digital marketing industry during July of 2015. It’s August, which means it’s time to roundup all the recent changes in theRead More…
5 More Marketing Tips to Steal From London
London’s burgeoning tech scene lends itself to innovative marketing tactics that all modern marketers should consider. Here are more marketing tips from a trip across the pond. The London tech and mediaRead More…
Facebook Lets Users Send Businesses Private Messages
Facebook is going to give businesses some social customer support power that is usually provided by external management tools. In order to provide a more integrated shopping experience, Facebook is adding aRead More…