Brad Jakeman, president of PepsiCo Global Beverage Group, talks to ClickZ about how he helped build the company’s digital culture, as well as how Pepsi creates a consistent brand voice across differentRead More…
A Prime Example of the Effectiveness of Email
Response to Amazon’s email campaign for the manufactured shopping holiday Amazon Prime Day exemplifies how to effectively execute email marketing strategies that will engage consumers. Amazon recently made “Holiday in July” aRead More…
7 SEO Tools to Improve Content Marketing
Key SEO tools to power a content marketing campaign. Content marketing is becoming more important than ever before. But getting it to work properly involves some level of work beyond the creationRead More…
Cross-Device Data Analytics for Chinese Websites
It’s a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics tools for overcoming this issue. So, youRead More…
LinkedIn is Sending Less Email – Should You?
LinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging? Let the subscribers decide. Did you notice? Last weekRead More…
4 Industry Lessons From Youth Baseball
Chris Copeland | August 4, 2015 | Comments Fundamental principles and practices that are conducive to industry success can be illustrated via basic life lessons learned while participating in youth baseball. One of my greatestRead More…
4 Red Flags When Hearing a PPC Agency Pitch
Some PPC agencies will promise the world or be very secretive about their strategies – these things may not be deal-breakers, but they should raise red flags as you try to findRead More…
4 Marketing Trends to Watch for in 2016
A few things this columnists expects to see take off more next year include search branching out, Snapchat becoming a standard marketing platform, and Oculus Rift reshaping e-commerce. It’s the summer ofRead More…
How to Make Data Sexy and why our Future Depends on it
Understanding the needs, wants and opportunities data presents is commercially critical to all of us. We have all been there before… Being asked to deliver or receive a spreadsheet of numbers, oftenRead More…
Tweets of the Week: #CecilTheLion Inspires Outrage, Activism
This week, Twitter mourned the death of Cecil the Lion, Kraft Dinner changed its name, and brands celebrated #FriendshipDay. This week, the death of Cecil the Lion, a world-famous lion living at HwangeRead More…