This week, Twitter remembered our fallen soldiers on Memorial Day, got really into #NationalBurgerDay, and finished with #NationalBiscuitDay.
Twitter got pretty summery this week, which was appropriate, since Monday was Memorial Day. And like any good Memorial Day cookout, Twitter started the week by remembering our fallen soldiers, then moved to the burgers on Thursday with #NationalBurgerDay, and washed it all down with sweets on Friday's #NationalBiscuitDay, which brands took advantage of in both Britain and America.
Memorial Day is a tricky time for brands, especially on social media. While many offer sales and discounts to Americans off work for the holiday, most brands shy away from Memorial Day tweeting because no one wants to appear insensitive to our fallen soldiers.
However, Macy's didn't begin the day with any sales or special offers, just a simple tribute to the troops.
Hooter's, on the other hand, got downright tacky. While the discount to veterans and their spouses was probably well meant, the photo was in bad taste on a holiday that is supposed to be about honoring those killed in battle.
National Burger Day, of course, offered a great opportunity for hamburger chains to show off their most mouth-watering options, but some of the best tweets of the unofficial holiday were brands that don't sell burgers per se, but found a way to join the conversation anyway.
For example, while Amazon is working on food delivery, it decided to take a bizarre and hilarious route, tweeting a picture of one of its food pillows, which have an (Read more...) wide selection and devoted following.
Kit Kat, however, may have done some damage to its brand by fashioning itself a meat alternative and tweeting a chocolate bar covered in cheese on a bun.
In England, National Biscuit Day celebrates cookies, so Visit London had the good idea to create engagement by pitting types of biscuits against one another and putting them to a tasty vote.
While American fried chicken chain Church's may not have completely understood what National Biscuit day was about, they certainly put in a good effort by creating some adorable animated videos to publicize the fact that the brand will give out free biscuits all day.
In other chicken news, British rotisserie chicken chain Nando's either had both a Twitter and a dating fail when it attempted to flirt with a customer via social.
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