The snack and beverage powerhouse has partnered with Facebook on creative video content and e-commerce solutions to drive online sales. Mondelēz International has teamed up with Facebook create new video content gearedRead More…
Dr Pepper Crosses All Platforms with Social Media Influencers
Rather than confining content to a single platform, Dr Pepper incorporates Twitter, Snapchat, Instagram, Vine and Periscope in its first foray into social influencer marketing. Dr Pepper is going all-in for itsRead More…
Tencent’s SY Lau on How China is Re-Shaping Digital Media
Tencent’s SY Lau, winner of the Cannes Lions 2015 Media Person of the Year award, reflects on China’s increasing power in shaping and re-defining the media industry worldwide. As Tencent’s SY LauRead More…
Snapchat, WPP and DailyMail Launch Content Marketing Agency
Three of the largest names in marketing have partnered to create Truffle Pig, a tri-party content-led media agency. Snapchat has partnered with WPP Group and the Daily Mail to establish a contentRead More…
Contextual Relevance Isn't Sexy, But It Is Necessary
While marketers tend to fawn over the latest widgets, new features won’t do much for those who measure their customer interactions with old, outdated practices. Several years ago, a former colleague wroteRead More…
How to Staff an Analytics Team
Since the demand for analytics professionals outweighs the supply, this columnists outlines which roles are best kept in-house and which ones you should outsource. If you’ve ever had to hire people forRead More…
Meet the CMO Behind the Transformation of America's (Favorite) Diner
Largely through clever social feeds, Denny’s has turned its older image around since John Dillon, now the chief marketing officer, joined the chain’s marketing department eight years ago. Denny’s has had somethingRead More…
A Revolution in Marketing Affairs
Just as the advent of gunpowder changed military strategy forever, digital innovations like smartphones and social media are changing the way humans interact and as a result, marketing. I recently listened toRead More…
Microsoft Tops LinkedIn’s List of Top 10 Global Brands
Beating out Forbes, The Wall Street Journal and Google, Microsoft earned the highest Content Marketing Score on LinkedIn’s list of the 10 most influential global brands. Microsoft leads content marketing on LinkedIn,Read More…
Tweets of the Week: Send Kisses to Fathers and Loved Ones
This week, brands avoided the hard news and instead stuck to love-filled holidays, like Father’s Day and National Kissing Day. This was a pretty serious week on Twitter, between Rachel Dolezal backlashRead More…