This week, brands avoided the hard news and instead stuck to love-filled holidays, like Father’s Day and National Kissing Day. This was a pretty serious week on Twitter, between Rachel Dolezal backlashRead More…
China Set to Star At Cannes Lions
Innovation, mobile integration, social, technology, and media platforms entering the fray will all star at Cannes Lions this year. Innovation and technology will be the big themes at Cannes Lions this year,Read More…
5 Ways to Keep Your Brand on Their Minds
Visibility and increased brand recognition is a marathon, not a sprint. To stay on consumers’ minds, it’s key to keep the pressure on through things like blogs, social and sales outreach. HowRead More…
6 Critical Tips for Marketing to the Marketer
Give their line of work, marketers are difficult people to market to. Good subject lines and knowing when to leave cold call pitches on voicemail (never) are good places to start. IfRead More…
“Discovering” Shopping: Buying Natively
Many platforms have embraced native advertising in recent months. This columnist explores how it’s been going so far for Polyvore, Pinterest, Instagram and Tumblr. Native ads are ads that appear within aRead More…
The Data Conundrum
The real world of data in advertising is complex and varied – is it available, not available or does it need to be generated in a customized way? Data as a wordRead More…
Pinterest Refines Image Search
The image-sharing platform has streamlined its search capability, in addition to adding trending topics and a spellcheck feature. Pinterest has streamlined its search interface, in addition to adding trending topics and spellcheck.Read More…
Can Snapchat Help McDonald's Combat its Millennial Problem?
Snapchat is very popular with Millennials, while McDonald’s is not. Could McDonald’s glean some of that popularity, being the first brand to use the platform’s geolocation filters? On Monday, McDonald’s became theRead More…
Is Your Brand Experience Strong Enough?
As consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. Brands strive to give consumers an experience theyRead More…
What Social Search and New Domain Extensions Could Mean for Start-Ups
Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and search become more connected. SocialRead More…