Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. Marketers should consider the manyRead More…
Twitter Follows Facebook With Autoplay Videos in Timeline
Twitter is officially rolling out autoplay video in a user’s timeline, taking on its biggest competitor Facebook. But you’ll be able to switch it off. Twitter has followed in the footsteps ofRead More…
How 10 Beer Brands Rock the Social Media Scene
Since beer represents good times for so many people, it only makes sense that beer brands take social seriously. And not just the giants like Budweiser and Dos Equis, either. As theRead More…
Content Tips for an E-Commerce Website
The demise of content marketing has been predicted by some but for e-commerce sites the maxim ‘content is king’ still holds true. In a recent poll online marketers were asked which single digitalRead More…
Competition Between YouTube Gaming and Twitch Starts at E3
YouTube is going to introduce YouTube Gaming this summer, a live streaming video game platform similar to Amazon-owned Twitch. On Friday, YouTube revealed YouTube Gaming, an app and website debuting this summerRead More…
Emojis to Be Used on Password Protection Sites
UK technology company Intelligent Environments launches world’s first emoji-only passcode. Is this a trend of things to come? Emojis are making their way to passwords, signalling a trend that that this couldRead More…
Why Brands Need to Invest in Experiential Marketing
With so much content available to consumers every which way, experiential marketing is a good way for brands to stand out. Search, social, video, newsfeed, display and now native ads: The amountRead More…
One Metric is All You Need
Data algorithms should be focused on that one metric you need most – the “golden metric” – which also happens to be the one metric complex analytics often leave out. Call itRead More…
Defining the Marketing Complexities of APAC
Fragmentation across the Asia Pacific region means good marketing here should not be defined by a one-size fits all strategy. News flash! The Asia-Pacific region does not exist. OK, it does existRead More…
Twitter CEO Steps Down As Direct Messaging Limits Increase
Twitter’s CEO Dick Costolo will step down on July 1. Meanwhile, the confined 140 character limit for direct messages will be extended in coming weeks. Twitter’s chief executive (CEO) Dick Costolo hasRead More…