The industry is moving toward prescriptive analytics, a mash-up of predictive and optimization, that focuses on “What should I do?” rather than “What did/may happen?” Though predictive analytics and data mining areRead More…
Offline Is the New Online
Buyers have clearly crossed the digital divide combining online and offline actions. Going forward, it would be wise for brands to follow the consumers’ lead. Let’s take a look at one ofRead More…
Competitive Insights Tools for Paid Search in AdWords and Bing Ads
Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to their pay-per-click campaigns. Staying ahead of theRead More…
How Kraft Foods Employs Agile Marketing to Solve Growth Problem
In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, speaks about how the brand uses agile and addressable marketing to drive business growth. Technological innovations have hadRead More…
SEO and Strategy Tips for Success with Augmented Reality
Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost your success. In 1938, using the technologyRead More…
Why Weibo Still has a Role to Play for Brands
Weibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands. Is Sina Weibo still important for brands? That’s aRead More…
Siam Commercial Bank Turns to Stickers for Brand Engagement
A cute purple monkey has little to do with a major financial institution. However, Siam Commercial Bank has seen success on Line with its playful Nong Easy stickers. Stickers have helped theRead More…
Instant Messaging to Overtake Email as Biggest Digital Communication Platform
Over 160 trillion instant messages will be sent by 2019, according to research from Juniper. Instant messages (IM) sent on platforms such as WhatsApp, Facebook Messenger and Snapchat will overtake email toRead More…
Reflections on Cannes: 5 Best Practices to Steal from the Grand Prix Winners
Focusing on usefulness and promoting brand values, rather than products, will help your marketing succeed, as brands like Google, Volvo and Always did in Cannes. Now that annual rosé consumption quotas haveRead More…
The Moving Middle
As programmatic media buying becomes the industry standard, many advertisers are opting to cut out the middle man and buy directly from the publisher. In the late ‘60s and early ‘70s weRead More…