Brands in China have been quick to capitalize on Uniqlo’s misfortune after Chinese lovers released a sex video on social media taken in a Beijing store’s change room. Chinese social media wentRead More…
Will Facebook Pose a Threat to Amazon and Google with Shoppable Pages?
Facebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online marketplace like Amazon? AsRead More…
World Emoji Day Illustrates Global Impact
While some industry experts think emojis are an ephemeral trend, World Emoji Day demonstrates their valuable ability to transcend language barriers. Brands may < 3 emojis, but industry experts have been tornRead More…
Tweets of the Week: NASA, Amazon and ESPN Lead the Way
This week, Twitter cruised on the surface of Pluto, shopped on Amazon, celebrated the 2015 ESPY awards, and made a toast for Novak Djokovic’s big win at Wimbledon. Twitter had a fullRead More…
Fifty Shades of Grey Hat: The SEO Experts Weigh In
This columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can get your site banned from Google. Grey HatRead More…
Email Is Eating Mobile
With more people reading emails on mobile devices than desktop, it’s imperative for email marketers to think mobile-first, or risk missing out on a lot of possible transactional value. I’m goin’ homeAndRead More…
Former Kraft CMO: Marketing Takes Center Spot In a Consumer Centric World
In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, talks about the importance of marketing and how she worked with agencies to drive Kraft’s marketing function. ComparedRead More…
Redefining Engagement to Understand the Future of Marketing
Media and technology are continuing to merge providing business opportunities that will engage customers in new ways. Digital marketing transformation is occurring within enterprise companies across the globe as they seek toRead More…
Releasing the Power of Real-Time Marketing in China
Real-time marketing is growing in popularity in China. See how brands like McDonald’s, Durex and Xiaomi are using it on Weibo. If you are a social network user in China, you wouldRead More…
3 Multichannel Marketing Use Cases for Improving the Customer Experience
Building out call center processes and marketing automation techniques can provide exponential benefits for your company. When you hear “omni-channel” or “multichannel” marketing, what do you think of? Perhaps, like many marketers,Read More…