Conflict of interest remains a major hurdle in the development of China’s programmatic landscape. Here is what clients need to know. In my last article, I covered the foundations of programmatic planningRead More…
Forever 21 Recreates Instagram Snaps via a Giant Thread Screen
Forever 21 has collaborated with Brooklyn-based agency Breakfast to build a thread screen that displays consumers’ Instagram images in real time. When you post a photograph with the hashtag #Forever21ThreadScreen to Instagram,Read More…
Content Marketing: Big Publicized Events Or Continuous Engagement?
Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable to your business model and customer base. When it comesRead More…
Will 2016 Be The Year of Cross-Channel Synergy?
Few marketers today are capitalizing on opportunities to deliver unique, data-driven experiences across channels. Will 2016 be the year of cross-channel synergy and optimization? It’s the middle of 2015, so why notRead More…
3 Ways to Build Peer-to-Peer Engagement
When paired with other marketing efforts, peer-to-peer engagement, examples of which include gamification and redirection, can lift your likelihood of being recommended and renewed. Social media marketing is everyone’s job, including yourRead More…
TAG, Google Program to Block Invalid Data-Center Traffic
Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal data-center blacklist to filter bots that are ran in dataRead More…
How the Value of Social Content is Increasing
When it comes to platforms like Facebook, Flipboard and LinkedIn, the quantity of content doesn’t matter. Those who understand the right content to share will come out ahead. In an era whenRead More…
And the Winner of Social Media Is… Victoria's Secret [Study]
Looking at 50 major brands in various industries, Victoria’s Secret was the only one to score top marks across all eight social media platforms analyzed by Spredfast. Victoria’s Secret is the topRead More…
Harnessing the Workplace for Employee Generated Content
One overlooked and valuable resource for content marketing is a business’s own employees. Here’s how to harness employee generated content (EGC). With people spending more and more time on the Internet andRead More…
Leveraging Children May Win Adult Marketshare
Whether they gave products to YouTube celebrities or put an ad by the Sunday comics, some marketers have found that targeting kids is a great way to eventually reach their parents. AtRead More…