After a Vanity Fair article suggested that Tinder is contributing to “hookup culture,” the brand created a very public fuss. Meanwhile, Bic managed to accidentally insult women yet again. This week wasRead More…
Marketers: What’s On Your Tech Chart?
Tech charts visually outline a company’s assortment of digital marketing technologies. Here is how marketers can create and use tech charts to organize and explain complex data. It is no secret thatRead More…
Content Through the Marketing Funnel
LinkedIn’s Nellie Chan outlines the step-by-step process to better content through the marketing funnel. At its core, marketing is about relationships. The tools are much more sophisticated, but the philosophy remains: marketersRead More…
How Shoes.com Became Visually Searchable
When consumers take pictures of any pair of shoes, whether in-person or on a billboard, Shoes.com’s visual search partner Slyce scans the site and presents its closest pairs. Through a partnership withRead More…
3 Back-to-School Marketing Strategies With Merit
Innovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogently target consumers. The back-to-school season is here and the National RetailRead More…
So, What's the Story Here?
In addition to exhibiting facts and figures, analytical data should communicate a comprehensible narrative. Use these methods to construct a clear story arc within data reports. We all dread the weekly report.Read More…
Freq Out! Not Optimizing for Frequency Can Cost You
Email customization creates a data rich information resource that marketers should utilize more often to help effectively communicate with consumers and optimize email frequency. Email is the ultimate customizable communication platform. SubscribersRead More…
10 Lessons Learned About Social Media From My Parents
Some valuable parental life lessons translate well into fundamental strategies for social media. Use these basic principles to effectively connect and engage with your audience. When I give presentations on social media,Read More…
5 Inside Secrets of Startup Funding
Obtaining adequate financial funding is critical in building a prosperous tech startup. These strategies can help you capture the attention of venture capitalists looking to invest. Right now, there is a lotRead More…
Seizing Inbox Innovation Opportunities
Successfully seizing opportunities for inbox innovation can help manage the evolving expectations of consumers. Here is how email marketers can take a “carpe diem” approach to inbox innovation. Today’s inbox has theRead More…