In addition to exhibiting facts and figures, analytical data should communicate a comprehensible narrative. Use these methods to construct a clear story arc within data reports. We all dread the weekly report.Read More…
Freq Out! Not Optimizing for Frequency Can Cost You
Email customization creates a data rich information resource that marketers should utilize more often to help effectively communicate with consumers and optimize email frequency. Email is the ultimate customizable communication platform. SubscribersRead More…
10 Lessons Learned About Social Media From My Parents
Some valuable parental life lessons translate well into fundamental strategies for social media. Use these basic principles to effectively connect and engage with your audience. When I give presentations on social media,Read More…
5 Inside Secrets of Startup Funding
Obtaining adequate financial funding is critical in building a prosperous tech startup. These strategies can help you capture the attention of venture capitalists looking to invest. Right now, there is a lotRead More…
Seizing Inbox Innovation Opportunities
Successfully seizing opportunities for inbox innovation can help manage the evolving expectations of consumers. Here is how email marketers can take a “carpe diem” approach to inbox innovation. Today’s inbox has theRead More…
Minimizing Errors With the HREF Language Element
Motoko Hunt offers these tips for ensuring your HREF language elements are linked correctly in your global sites for maximum search optimization. Over the past few weeks Google has been sending notificationsRead More…
Your Email Marketing May Impact Your Rankings
Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it reminds us that Google isRead More…
Who is Buying Adult Coloring Books?
Adult coloring is currently trending as a pacifying recreational hobby, but what is this activity’s appeal to consumers? Who is investing in nostalgia-inducing adult coloring books? Apparently everyone.It’s not exactly a newRead More…
Who Is a Hot Surprise? Never Use Your Worst Photo!
Just in time for the sleepy summer silly season, David Ketchum offers the following tips for campaign and keyword optimization. Welcome to the Silly Season! In the UK, that’s what they callRead More…
Does Instagram Outshine Pinterest?
With many brands bumbling Pinterest, will Instagram become a better platform for monetization? Instagram’s mobile ad revenue is predicted to hit $2.81 billion by 2017. And this week, the platform officially switched on itsRead More…