In digital marketing, sometimes less is more. Here are suggestions to help you focus on a critical few elements of your marketing strategy in order to optimize campaign efforts. “Perfection is achieved,Read More…
The Rise and Rise of WeChat
There is a reason why Tencent’s WeChat has 600 million users, and as it internationalizes, that figure is only set to increase. With 600 million monthly active users, no-one can be inRead More…
Tweets of the Week: U.S. Open and Star Wars Lead the Way
This week, Twitter went to the U.S. Open, unveiled McDonald’s latest plan for serving breakfast, and hosted big sales for the Star Wars franchise. Twitter had a packed social calendar this week:Read More…
Digital Marketing People on the Move: End of Summer Edition
This past August, Airbnb, Pinterest, Twitter, and Viacom added executives with expertise in branding, marketing and product development to boost their business. Major industry players including Airbnb, Pinterest, Twitter, and Viacom madeRead More…
Your Mobile-Only Customer Experience Guidebook
Portable and intimate by design, mobile devices are ideal for driving e-commerce sales. Here are suggestions to help enhance your marketing strategy by improving the customer experience. How urgent is it forRead More…
How Email Works, Part Four: Measurement and Tracking
In the fourth installment of “How Email Works,” Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to take full advantage of their email data. I had intendedRead More…
The Role of the Modern Day Web Analyst
Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. As a web analyst, your role requires you to perform four major tasks: Trend and data reporting AnalyzingRead More…
Was Twitter's Visual-Tool Debut at the VMAs a Glimpse of Things to Come?
At MTV’s Video Music Awards on Sunday night, Twitter gave a select group of celebrities a sneak-peek of its unreleased photo and video editing tools. Is the move indicative of a forthcomingRead More…
Translating User Generated Content
Online recommendations and reviews are a big marketing asset, so having the right translation tools in place ensures your brand’s UGC reaches all customers. Most businesses operating across international borders understand theRead More…
Madison Avenue Needs Wall Street Wisdom
Eric Harris, an investment banker-turned marketer, talks about how his financial background helped him grow his own ad business. 9/11 was life-changing for Eric Harris. Before the tragedy, he was a directorRead More…