We Are Social’s Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. When it comes to creating strong social campaigns, one goodRead More…
Defining Fluid Leadership in an Age of Change
This defines the necessary leadership characteristics needed to consistently lead a quality team to success in the inherently transient business of digital marketing. While you could reasonably argue that every age isRead More…
Instagram to Democratize Ad Products, Integrate Facebook Targeting Capabilities
Industry participants are excited about Instagram’s new ad formats as these capabilities make ads more targetable. It’s predicted that these changes will make the photo-and-social-sharing platform more appealing to advertisers than TwitterRead More…
Three Ways to Grow Your Opt-In Email List for Free
Did you know there are ways to optimize your email marketing strategy for free? These three solutions will help the growth of your opt-in email list for little to no cost atRead More…
The Transformation of Publishing
Digital media gives publishers greater access and channels to distribute content, but sharing that message, and standing out in the crowd, remains a challenge, says LinkedIn’s Nellie Chan. Before the invention ofRead More…
The Critical Few – Metrics, Platforms, and Words
In digital marketing, sometimes less is more. Here are suggestions to help you focus on a critical few elements of your marketing strategy in order to optimize campaign efforts. “Perfection is achieved,Read More…
The Rise and Rise of WeChat
There is a reason why Tencent’s WeChat has 600 million users, and as it internationalizes, that figure is only set to increase. With 600 million monthly active users, no-one can be inRead More…
Tweets of the Week: U.S. Open and Star Wars Lead the Way
This week, Twitter went to the U.S. Open, unveiled McDonald’s latest plan for serving breakfast, and hosted big sales for the Star Wars franchise. Twitter had a packed social calendar this week:Read More…
Digital Marketing People on the Move: End of Summer Edition
This past August, Airbnb, Pinterest, Twitter, and Viacom added executives with expertise in branding, marketing and product development to boost their business. Major industry players including Airbnb, Pinterest, Twitter, and Viacom madeRead More…
Your Mobile-Only Customer Experience Guidebook
Portable and intimate by design, mobile devices are ideal for driving e-commerce sales. Here are suggestions to help enhance your marketing strategy by improving the customer experience. How urgent is it forRead More…