This week, Twitter went to the U.S. Open, unveiled McDonald's latest plan for serving breakfast, and hosted big sales for the Star Wars franchise.

Twitter had a packed social calendar this week: it started with conversations around the 2015 U.S. Open Tennis Championships, it then rolled into chatter about McDonald's #AllDayBreakfast plan, and ended with lots of tweeting around the eagerly awaited movie Star Wars: Episode VII - The Force Awakens.

The U.S. Open continues to be a big sporting event, especially if Serena Williams completes her historic Grand Slam run. The tennis tournament has gained lots of media spotlight and attention from brands like Google, Tumblr, Adidas, and Tiffany & Co.

On the brand front, Google Doodle created a cute animated image to remind Twitter users that the game was on.

Meanwhile, content site Tumblr posted a GIF to show the intense competition at the game:

Other brands were very vocal about the game as well. After Novak Djokovic triumphed over Austria's Andreas Haider-Maurer in the U.S. Open men's singles second round, Adidas sent congratulations to the player on Twitter:

While Tiffany & Co. wasted no time in promoting its jewelry during the match:

When everyone was talking about the U.S. Open, McDonald's created a whirlwind on Twitter after the company unveiled its all-day breakfast plan on Tuesday. Starting October 6, McDonald's breakfast (Read more...) including Egg McMuffins, hotcakes, and hash browns, will be available all day at the fast food chain's more than 14,000 U.S. locations.

Brands including Twitter and Yahoo were very happy about this decision. Who doesn't like a restaurant that serves breakfast all day?!

In addition to #USOpen and #AllDayBreakfast, Twitter brought together action figures, vehicles, and other licensed merchandise from Star Wars: The Force Awakens - a blockbuster set to debut in theaters on December 18, 2015. This big sales project has been dubbed "Force Friday" by Disney Studios and retailers. The product rollout took place at 12:01 a.m. on September 4.

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