In the fourth installment of “How Email Works,” Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to take full advantage of their email data. I had intendedRead More…
The Role of the Modern Day Web Analyst
Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. As a web analyst, your role requires you to perform four major tasks: Trend and data reporting AnalyzingRead More…
Was Twitter's Visual-Tool Debut at the VMAs a Glimpse of Things to Come?
At MTV’s Video Music Awards on Sunday night, Twitter gave a select group of celebrities a sneak-peek of its unreleased photo and video editing tools. Is the move indicative of a forthcomingRead More…
Translating User Generated Content
Online recommendations and reviews are a big marketing asset, so having the right translation tools in place ensures your brand’s UGC reaches all customers. Most businesses operating across international borders understand theRead More…
Madison Avenue Needs Wall Street Wisdom
Eric Harris, an investment banker-turned marketer, talks about how his financial background helped him grow his own ad business. 9/11 was life-changing for Eric Harris. Before the tragedy, he was a directorRead More…
When Good Shoppers Stray
Bronto’s study of more than 100 major retailers analyzes their B2C email strategies. Here’s how these companies encourage shoppers to return to abandoned carts and complete their transactions. On average, 60 toRead More…
Saying Goodbye to Click-Based Measurement
Using proxies such as clicks is no longer valid in this multi-device world. Facebook’s Nadia Tan explains why it’s time to say goodbye to click-based measurements. I have a saying. If aRead More…
Tweets of the Week: McDonald's Says No; Everyone Else Says Woof
Brands typically steer clear of the hard news trending on Twitter, preferring to use the platform to celebrate things like National Dog Day… or snarkily shut down peace offerings from competitors. ThisRead More…
Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code
When updating and optimizing analytics functions the final product is only as good as the preparation. These insights can help you execute an effective plan prior to code implementation. It’s exciting toRead More…
GroupM to Be Another Agency Partnering with BuzzFeed
The global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time. WPP’s media buying arm GroupM has formed a globalRead More…