UK technology company Intelligent Environments launches world’s first emoji-only passcode. Is this a trend of things to come? Emojis are making their way to passwords, signalling a trend that that this couldRead More…
Why Brands Need to Invest in Experiential Marketing
With so much content available to consumers every which way, experiential marketing is a good way for brands to stand out. Search, social, video, newsfeed, display and now native ads: The amountRead More…
One Metric is All You Need
Data algorithms should be focused on that one metric you need most – the “golden metric” – which also happens to be the one metric complex analytics often leave out. Call itRead More…
Defining the Marketing Complexities of APAC
Fragmentation across the Asia Pacific region means good marketing here should not be defined by a one-size fits all strategy. News flash! The Asia-Pacific region does not exist. OK, it does existRead More…
Twitter CEO Steps Down As Direct Messaging Limits Increase
Twitter’s CEO Dick Costolo will step down on July 1. Meanwhile, the confined 140 character limit for direct messages will be extended in coming weeks. Twitter’s chief executive (CEO) Dick Costolo hasRead More…
UGC Is the Key to Instagram Success [Study]
User generated content on Instagram is a goldmine that not nearly enough brands are utilizing, according to new research from digital think tank L2. User generated content (UGC) works best for brandsRead More…
Vodafone Gets Grannies on Facebook, Using Smartphones
Facebook and smartphone use skyrocketed among Romanian seniors after an experimental campaign by UK telecommunications giant Vodafone connected them with hungry Millennials. A recent social experiment by British telecommunications provider Vodafone hasRead More…
Crowdsourcing Employee-Inspired Content Adds Brand Value [Study]
Engaging employees via digital channels can help companies deliver a unified, authentic and consistent customer experience, the CMO Council’s new study says. Crowdsourcing and sharing employee-generated content via digital channels helps companiesRead More…
Tweets of the Week: Oreo Finds a Twitter BFF
This week, Twitter was full of oddly depressing Lion King references, missed opportunities, and of course, platonic love for #NationalBestFriendsDay. This week, Twitter got off to a really sad start when GoodRead More…
3 Digital Advertising Trends You Must Pay Attention To
In an ever-changing digital advertising space, marketers who don’t get on board with mobile video advertising, native advertising and analyzing consumer behavior will be left behind. With advances in technology and constantRead More…