Snapchat is very popular with Millennials, while McDonald’s is not. Could McDonald’s glean some of that popularity, being the first brand to use the platform’s geolocation filters? On Monday, McDonald’s became theRead More…
Is Your Brand Experience Strong Enough?
As consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. Brands strive to give consumers an experience theyRead More…
What Social Search and New Domain Extensions Could Mean for Start-Ups
Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and search become more connected. SocialRead More…
Connecting With Asia's New Age Consumers
LinkedIn’s Nellie Chan offers the following insight into Asia’s affluent Millennials and how to engage with them through social. In Hong Kong, millennials (a person born in the ’80s and ’90s) accountRead More…
New Email Metric? Click-to-Smile
While happiness isn’t a measurable KPI, sending people emails just to make them smile, rather than to drive sales, can be a powerful relationship marketing tool for brands. At a recent conference,Read More…
Search in Asia Goes Well Beyond Google
Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. Marketers should consider the manyRead More…
Twitter Follows Facebook With Autoplay Videos in Timeline
Twitter is officially rolling out autoplay video in a user’s timeline, taking on its biggest competitor Facebook. But you’ll be able to switch it off. Twitter has followed in the footsteps ofRead More…
How 10 Beer Brands Rock the Social Media Scene
Since beer represents good times for so many people, it only makes sense that beer brands take social seriously. And not just the giants like Budweiser and Dos Equis, either. As theRead More…
Content Tips for an E-Commerce Website
The demise of content marketing has been predicted by some but for e-commerce sites the maxim ‘content is king’ still holds true. In a recent poll online marketers were asked which single digitalRead More…
Competition Between YouTube Gaming and Twitch Starts at E3
YouTube is going to introduce YouTube Gaming this summer, a live streaming video game platform similar to Amazon-owned Twitch. On Friday, YouTube revealed YouTube Gaming, an app and website debuting this summerRead More…