Largely through clever social feeds, Denny’s has turned its older image around since John Dillon, now the chief marketing officer, joined the chain’s marketing department eight years ago. Denny’s has had somethingRead More…
A Revolution in Marketing Affairs
Just as the advent of gunpowder changed military strategy forever, digital innovations like smartphones and social media are changing the way humans interact and as a result, marketing. I recently listened toRead More…
Microsoft Tops LinkedIn’s List of Top 10 Global Brands
Beating out Forbes, The Wall Street Journal and Google, Microsoft earned the highest Content Marketing Score on LinkedIn’s list of the 10 most influential global brands. Microsoft leads content marketing on LinkedIn,Read More…
Tweets of the Week: Send Kisses to Fathers and Loved Ones
This week, brands avoided the hard news and instead stuck to love-filled holidays, like Father’s Day and National Kissing Day. This was a pretty serious week on Twitter, between Rachel Dolezal backlashRead More…
China Set to Star At Cannes Lions
Innovation, mobile integration, social, technology, and media platforms entering the fray will all star at Cannes Lions this year. Innovation and technology will be the big themes at Cannes Lions this year,Read More…
5 Ways to Keep Your Brand on Their Minds
Visibility and increased brand recognition is a marathon, not a sprint. To stay on consumers’ minds, it’s key to keep the pressure on through things like blogs, social and sales outreach. HowRead More…
6 Critical Tips for Marketing to the Marketer
Give their line of work, marketers are difficult people to market to. Good subject lines and knowing when to leave cold call pitches on voicemail (never) are good places to start. IfRead More…
“Discovering” Shopping: Buying Natively
Many platforms have embraced native advertising in recent months. This columnist explores how it’s been going so far for Polyvore, Pinterest, Instagram and Tumblr. Native ads are ads that appear within aRead More…
The Data Conundrum
The real world of data in advertising is complex and varied – is it available, not available or does it need to be generated in a customized way? Data as a wordRead More…
Pinterest Refines Image Search
The image-sharing platform has streamlined its search capability, in addition to adding trending topics and a spellcheck feature. Pinterest has streamlined its search interface, in addition to adding trending topics and spellcheck.Read More…