Today marketers can map the customer journey with an increasing amount of data and tools. But when they deliver that experience, they forget one fundamental thing: customer trust. If the predictions ringRead More…
Unlock More Volume with Broad Match
A Bing product called Broad Match, a method of query-keyword matching, promises to get marketers more conversions and ensure they lose less clicks, while reaching a wider audience. Just like art orRead More…
Are You Adhering to the FTC's New Social Media Guidelines?
The FTC recently updated its social media guidelines again, which means that marketers should pay very close attention to the words used in any contests, endorsements and reviews. This month, the FederalRead More…
What Makes a Winning Digital Campaign During Awards Season?
Winning digital campaigns have three things in common – great content, an element of simplicity, and a strong interactive digital component, writes Eric Leong. Having served on the judging panel for theRead More…
Mondelēz International and Facebook Hope to Fuel Candy Cravings Through Social Video
The snack and beverage powerhouse has partnered with Facebook on creative video content and e-commerce solutions to drive online sales. Mondelēz International has teamed up with Facebook create new video content gearedRead More…
Dr Pepper Crosses All Platforms with Social Media Influencers
Rather than confining content to a single platform, Dr Pepper incorporates Twitter, Snapchat, Instagram, Vine and Periscope in its first foray into social influencer marketing. Dr Pepper is going all-in for itsRead More…
Tencent’s SY Lau on How China is Re-Shaping Digital Media
Tencent’s SY Lau, winner of the Cannes Lions 2015 Media Person of the Year award, reflects on China’s increasing power in shaping and re-defining the media industry worldwide. As Tencent’s SY LauRead More…
Snapchat, WPP and DailyMail Launch Content Marketing Agency
Three of the largest names in marketing have partnered to create Truffle Pig, a tri-party content-led media agency. Snapchat has partnered with WPP Group and the Daily Mail to establish a contentRead More…
Contextual Relevance Isn't Sexy, But It Is Necessary
While marketers tend to fawn over the latest widgets, new features won’t do much for those who measure their customer interactions with old, outdated practices. Several years ago, a former colleague wroteRead More…
How to Staff an Analytics Team
Since the demand for analytics professionals outweighs the supply, this columnists outlines which roles are best kept in-house and which ones you should outsource. If you’ve ever had to hire people forRead More…