Modern marketers embrace analytics as critical to their business operations – that’s a given. We take careful steps to learn about our customer bases, run small tests, build forecasts, and analyze thirdpartyRead More…
Unilever Hunts for Top 50 Marketing Startups at Cannes
In this video interview, Jeremy Basset, head of Unilever Foundry, speaks about how Unilever collaborates with startups to shape the marketing industry. Startups are not only transforming marketing at Unilever, but they’reRead More…
Why Budweiser's “Lost Dog” Ad Was a Brand Flop After Super Bowl
The Super Bowl’s most popular ad was a hit on social media, but there was a lack of relevance that didn’t translate to a brand lift, according to recent research. Right alongsideRead More…
Consistency Matters in Social Customer Care: Three Things to Help Get it Right
Social capital can help brands build trust and encourage customer loyalty, as long as marketers are consistent in social media strategy. Consistency is gold on the social web. A fantastic restaurant withRead More…
How Email Works: Part Two
In part one of this series, we looked at what happens to an email marketing message from the point when you hit “send.” Now we’ll follow the email as it reaches itsRead More…
China's Great Data Paradox
The way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environment. China is still years awayRead More…
CMOs: Read This Before Choosing Your Predictive Marketing Solution
Data is the heart of market exploration today. Now more than ever before, CMOs have access to petabytes of customer information and dozens of analytics tools. It’s this same wealth of information,Read More…
4 Keys to Personalization in an Omnichannel World
How to achieve that one-to-one connection as your customers navigate across channels. When done right, omnichannel marketing has the potential to not only increase brand loyalty and customer lifecycle value, but alsoRead More…
How Can Competitive Intelligence Help Small Businesses?
Competitive intelligence is a hot topic, but how are small businesses using this data to grow? According to Kim Cooper, Senior Marketing Manager at Alexa: “Getting insight into the strategies of theRead More…
Millennials: The Shopping Cart Masters
Millennials may abandon their online shopping carts, but reminder emails should take the right tone – this demographic is far more likely to revisit those carts, even on another device. Retailers haveRead More…