LinkedIn’s Nellie Chan outlines the step-by-step process to better content through the marketing funnel. At its core, marketing is about relationships. The tools are much more sophisticated, but the philosophy remains: marketersRead More…
Innovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogently target consumers. The back-to-school season is here and the National RetailRead More…
In addition to exhibiting facts and figures, analytical data should communicate a comprehensible narrative. Use these methods to construct a clear story arc within data reports. We all dread the weekly report.Read More…
Obtaining adequate financial funding is critical in building a prosperous tech startup. These strategies can help you capture the attention of venture capitalists looking to invest. Right now, there is a lotRead More…
Adult coloring is currently trending as a pacifying recreational hobby, but what is this activity’s appeal to consumers? Who is investing in nostalgia-inducing adult coloring books? Apparently everyone.It’s not exactly a newRead More…
This is a roundup of new hires and promotions in the digital marketing industry during July of 2015. It’s August, which means it’s time to roundup all the recent changes in theRead More…
London’s burgeoning tech scene lends itself to innovative marketing tactics that all modern marketers should consider. Here are more marketing tips from a trip across the pond. The London tech and mediaRead More…
Brad Jakeman, president of PepsiCo Global Beverage Group, talks to ClickZ about how he helped build the company’s digital culture, as well as how Pepsi creates a consistent brand voice across differentRead More…
It’s a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics tools for overcoming this issue. So, youRead More…
Chris Copeland | August 4, 2015 | Comments Fundamental principles and practices that are conducive to industry success can be illustrated via basic life lessons learned while participating in youth baseball. One of my greatestRead More…