The Ultimate Marketing Plan: Revisited
Summer isn’t over yet, but now is the time to start planning your marketing strategy for the year ahead. Summer is almost over and you want to squeeze in a couple moreRead More…
Summer isn’t over yet, but now is the time to start planning your marketing strategy for the year ahead. Summer is almost over and you want to squeeze in a couple moreRead More…
How effective is your current personal online branding strategy? This exercise can help you leverage platforms like LinkedIn and Facebook to advocate on behalf of the most significant brand – you. WhenRead More…
Direct communication between brands and consumers is invaluable. Here’s how consumer insights can enhance marketing strategy and create campaigns of substance. CRM, surveys, panels, primary research – today’s marketers have developed anRead More…
Marketers need to spend their efforts satisfying user moments, more than building aspiration for their products or services. Google has published a number of videos recently about how its products and servicesRead More…
It’s a hotly debated question – do you need an agency? Here Nick Annetts gives his tips for choosing an agency, and how to get the most out of the relationship. HavingRead More…
What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting from publishers and advertisers? The digital ad business faces twoRead More…
You can understand the objectives for current marketing tactics by studying the evolutionary patterns of its predecessors. Are one-to-one marketing strategies passé in practice? Last week I sat on a panel atRead More…
Tech charts visually outline a company’s assortment of digital marketing technologies. Here is how marketers can create and use tech charts to organize and explain complex data. It is no secret thatRead More…
LinkedIn’s Nellie Chan outlines the step-by-step process to better content through the marketing funnel. At its core, marketing is about relationships. The tools are much more sophisticated, but the philosophy remains: marketersRead More…
Innovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogently target consumers. The back-to-school season is here and the National RetailRead More…