Using the Eisenhower Decision Matrix as a model for productivity, you can learn how to better budget time and organize resources in order to execute effective digital campaigns. Steven Covey popularized theRead More…
During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the brand captures the hearts of teens and millennials, and how youRead More…
When it comes to visual content, what are some big dos and dont’s? We reached out to some of the top dogs at Pinterest, Tumblr, Killer Infographics and Giphy to share theirRead More…
Soft drink and beer brands aren’t exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content is regardless because it’s how they stay on consumers’Read More…
Though a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Here are three tips to help you get started. RememberRead More…
Many marketers are too wrapped up in the product to consider the user experience. That disconnect often results in bland ad copy. Here are some tips for creating more compelling copy. DigitalRead More…
Consider these four concepts as you attempt to cultivate a custom content marketing strategy that can yield a compelling campaign with a high propensity for consumer engagement. Guest column by Lauri Baker,Read More…
Deciding which market to target next is different for every business, but using multiple data sets can help to narrow the field. “Should I target Japan or China?” “Which country website shouldRead More…
Brands must unleash the power of music in this connected world. An effective music marketing strategy requires authenticity and personalization, according to chief marketing officers (CMOs) from Pandora and Spotify. Music isRead More…
Eric Meyerson, global director of consumer marketing at Eventbrite, speaks to ClickZ about how the introduction of content marketing helped the company reach consumers in far away places. Eric Meyerson, global directorRead More…