Instant Articles reflect a changing publishing landscape
Publishers used to get 100 percent of their ad revenue. But now, they have to share it with Facebook, Google and Apple. The opportunity cost is ad revenue, but the gain isRead More…
Publishers used to get 100 percent of their ad revenue. But now, they have to share it with Facebook, Google and Apple. The opportunity cost is ad revenue, but the gain isRead More…
Effective execution of a content marketing campaign is easier said than done. Here’s how you can create an efficient, organized strategy to generate ROI and increase brand awareness. Guest column by DanRead More…
Rather than simply looking for ways to sell products, modern marketers push the boundaries of traditional advertising by emphasizing products’ overall social relevance. The change in consumer perceptions in advertising along withRead More…
Apps are popular in APAC, but abandonment is high. Here are three tips to re-engage your users on apps. Does an app exist if it is never used? This is a poignantRead More…
Creating a sense of urgency in the customer’s mind can be a great way to increase conversions. There are a number of ways to do it: a cut-off time for free delivery,Read More…
Finding a digital analytics consulting firm that can cater to mid- to large-sized enterprises can pose a challenge, so ask some fundamental questions to narrow down the search. Much as in webRead More…
There is a fine line between success and failure in the digital marketing industry. Ensure your brand strategy is primed for prosperity by avoiding these mistakes in your next campaign. Whether peopleRead More…
U.S. companies are not allowed to transfer the EU citizens’ personal data to the U.S., a decision that will jeopardize both regions’ digital advertising marketplaces, industry experts say. The Court of JusticeRead More…
This is a roundup of new hires and promotions in the digital marketing industry during September of 2015. Last September, the biggest recruiting news was perhaps Linda Boff’s promotion to chief marketingRead More…
Can digital marketers collect valuable data by exclusively listening to social chatter? Here’s why it’s important to accumulate and analyze consumer insights from diverse sources. Social listening has been the buzzword andRead More…