The Rise and Rise of WeChat
There is a reason why Tencent’s WeChat has 600 million users, and as it internationalizes, that figure is only set to increase. With 600 million monthly active users, no-one can be inRead More…
There is a reason why Tencent’s WeChat has 600 million users, and as it internationalizes, that figure is only set to increase. With 600 million monthly active users, no-one can be inRead More…
This past August, Airbnb, Pinterest, Twitter, and Viacom added executives with expertise in branding, marketing and product development to boost their business. Major industry players including Airbnb, Pinterest, Twitter, and Viacom madeRead More…
Portable and intimate by design, mobile devices are ideal for driving e-commerce sales. Here are suggestions to help enhance your marketing strategy by improving the customer experience. How urgent is it forRead More…
Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. As a web analyst, your role requires you to perform four major tasks: Trend and data reporting AnalyzingRead More…
Online recommendations and reviews are a big marketing asset, so having the right translation tools in place ensures your brand’s UGC reaches all customers. Most businesses operating across international borders understand theRead More…
Eric Harris, an investment banker-turned marketer, talks about how his financial background helped him grow his own ad business. 9/11 was life-changing for Eric Harris. Before the tragedy, he was a directorRead More…
Using proxies such as clicks is no longer valid in this multi-device world. Facebook’s Nadia Tan explains why it’s time to say goodbye to click-based measurements. I have a saying. If aRead More…
When updating and optimizing analytics functions the final product is only as good as the preparation. These insights can help you execute an effective plan prior to code implementation. It’s exciting toRead More…
The global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time. WPP’s media buying arm GroupM has formed a globalRead More…
Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of their sterling storytelling skills. Auto brands have a long history with film.Read More…