10 ways online retailers can use urgency to increase conversions
Creating a sense of urgency in the customer’s mind can be a great way to increase conversions. There are a number of ways to do it: a cut-off time for free delivery,Read More…
Analytics Agencies: What’s the Right Fit?
Finding a digital analytics consulting firm that can cater to mid- to large-sized enterprises can pose a challenge, so ask some fundamental questions to narrow down the search. Much as in webRead More…
The 3 Reasons Online Advertising Campaigns Fail
There is a fine line between success and failure in the digital marketing industry. Ensure your brand strategy is primed for prosperity by avoiding these mistakes in your next campaign. Whether peopleRead More…
Europe’s Highest Court: Safe Harbor Data Sharing Between EU, U.S. Invalid
U.S. companies are not allowed to transfer the EU citizens’ personal data to the U.S., a decision that will jeopardize both regions’ digital advertising marketplaces, industry experts say. The Court of JusticeRead More…
Digital Marketing People on the Move: GE Has a New CMO
This is a roundup of new hires and promotions in the digital marketing industry during September of 2015. Last September, the biggest recruiting news was perhaps Linda Boff’s promotion to chief marketingRead More…
The True Value of Social Listening
Can digital marketers collect valuable data by exclusively listening to social chatter? Here’s why it’s important to accumulate and analyze consumer insights from diverse sources. Social listening has been the buzzword andRead More…
No Single Channel Excels in China as Consumer Touchpoints Expand
Marketers in China face an ongoing challenge when choosing and integrating the increasing number of touchpoints needed for a positive brand experience. Brands in China are under increased pressure to deliver consumerRead More…
Innovation, Data Integral to a High Digital IQ
Digital leaders share common attributes that are driving stronger financial performance, according to business consulting company PwC. Is your digital IQ high enough? Brands are likely to achieve rapid revenue growth andRead More…
What Is Your Client Really Asking?
As advertising authorities, it’s important to know that the ability to comprehend the subtext of clients’ concerns and questions makes it easier to find effective solutions. We all answer to clients –Read More…
Google and Droga5: Tech Innovations Cannot Replace Storytelling
Mobile provides many platforms for content creation and distribution, such as Instagram, Snapchat and Vine. But those channels are just canvases. Brands need to take a platform-agnostic approach and create content thatRead More…