After using a meditation app, Mandeep Grover finds many techniques which are just as useful when applied to a digital marketing strategy. For the last two months, I have been spending 10Read More…
Spotify recently bought an analytics platform to quickly stay competitive after Apple got some brand good will at the hands of Taylor Swift. Last week, Spotify made a noteworthy move in theRead More…
At Cannes Lions, ClickZ caught up with some of Facebook’s executives to talk about mobile, Instagram and more. Hot on the heels of Facebook’s announcement at Cannes Lions that it will beRead More…
This week’s tweets include the NBA draft and take your pet to work day, but marriage equality in the U.S. was the showstopper, sending Twitter into a frenzy. Twitter has gone intoRead More…
It may seem like a flash in the pan, but compared with Facebook and Twitter, Snapchat gives marketers a better chance to create close relationships with consumers, according to a ClickZ LiveRead More…
In the video interview, Sean Rad, founder and president of Tinder, explained the marketing strategy, as well as the math and science behind the swipe. Tinder is gaining popularity among Millennials, asRead More…
Gone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, video, and staying on top of mentionsRead More…
Google Analytics is useful, and it’s free, but getting the most out of this tool can be enhanced with the following tips. One of the great things about Google Analytics, other thanRead More…
Simms Jenkins | June 25, 2015 | Comments The Salesforce Marketing Cloud Connections event has moved to New York City but may have left some of its magic behind in Indianapolis. This year’s Salesforce MarketingRead More…
At Cannes, Facebook debuted an immersive and personalized mobile ad unit. Will advertisers buy in? Facebook has demonstrated a new ad idea at Cannes, showing advertisers what the company’s mobile future couldRead More…