Five Social Actions that can Help You Convert
Gone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, video, and staying on top of mentionsRead More…
Gone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, video, and staying on top of mentionsRead More…
Google Analytics is useful, and it’s free, but getting the most out of this tool can be enhanced with the following tips. One of the great things about Google Analytics, other thanRead More…
Simms Jenkins | June 25, 2015 | Comments The Salesforce Marketing Cloud Connections event has moved to New York City but may have left some of its magic behind in Indianapolis. This year’s Salesforce MarketingRead More…
At Cannes, Facebook debuted an immersive and personalized mobile ad unit. Will advertisers buy in? Facebook has demonstrated a new ad idea at Cannes, showing advertisers what the company’s mobile future couldRead More…
Today marketers can map the customer journey with an increasing amount of data and tools. But when they deliver that experience, they forget one fundamental thing: customer trust. If the predictions ringRead More…
A Bing product called Broad Match, a method of query-keyword matching, promises to get marketers more conversions and ensure they lose less clicks, while reaching a wider audience. Just like art orRead More…
The FTC recently updated its social media guidelines again, which means that marketers should pay very close attention to the words used in any contests, endorsements and reviews. This month, the FederalRead More…
Winning digital campaigns have three things in common – great content, an element of simplicity, and a strong interactive digital component, writes Eric Leong. Having served on the judging panel for theRead More…
The snack and beverage powerhouse has partnered with Facebook on creative video content and e-commerce solutions to drive online sales. Mondelēz International has teamed up with Facebook create new video content gearedRead More…
Rather than confining content to a single platform, Dr Pepper incorporates Twitter, Snapchat, Instagram, Vine and Periscope in its first foray into social influencer marketing. Dr Pepper is going all-in for itsRead More…